How This Company's Marketing Department Optimised Its Logistics Salon With YouStock
YouStock has enabled this company specialising in medical technologies to centralise and optimise the management of its promotional merchandise, display stands and materials, whilst respecting the strict delivery constraints of the professional trade shows where it exhibits.
🔎 Sector:
Medical technology
👤 Company size:
+400 employees
📍 Location of requirement:
London
Why Choose YouStock For Storing Your Marketing Materials?
Centralised and traceable management
We centralise all your promotional merchandise, display stands and materials in a single space, with a photographic inventory and real-time tracking via our digital platform.
Deliveries respecting trade show constraints
We master perfectly the tight deadlines of professional trade shows: deliveries within imposed time slots and collections within 48 hours maximum after the event.
Storage suited to professional items
Our secure warehouses protect your fragile or valuable marketing materials: roll-ups, kakemonos, display stands, samples and personalised merchandise.
A scalable solution according to your campaigns
Our storage capacity adapts to your activity peaks linked to marketing campaigns and trade show periods, with flexible volumes according to your requirements.
When 4 Missed Trade Shows Require a Logistics Strategy Change
Our client had been managing dispersed stock between different service providers for years, creating complex and costly logistics. With four trade shows disrupted in early 2025 by incomplete or absent deliveries, the company urgently needed to make its supply chain more reliable.
Faced with these recurring malfunctions, the decision was taken to test YouStock on a first trade show in London, with the objective of progressively centralising all stock if the results were conclusive.
Book an appointment with one of our advisers specialising in marketing materials storage for a personalised assessment of your requirements.
The 4 Major Obstacles In Managing Promotional Materials
Managing dispersed and poorly referenced stock
The company stored its marketing materials with several service providers, with no overall visibility of its stock. This dispersion made campaign planning difficult and generated high logistics costs.
Respecting strict trade show constraints
Professional trade shows impose very precise delivery time slots (maximum 72h before the event, between 10am-12pm or 3pm-7pm) and short collection deadlines (maximum 48h after the event).
Ensuring traceability of marketing materials
Without a reliable tracking system, the company regularly lost track of certain promotional materials, directly impacting the quality of its trade show presence.
Optimising storage costs
The multiplication of service providers and poor optimisation of stored volumes generated significant logistics additional costs, particularly for urgent deliveries.
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From Collection To Delivery: The Process That Changed Everything
1. Audit and recovery of existing stock
We carried out a complete audit of stock dispersed across different service providers, then organised their collection and centralisation in our Londonian warehouses.
2. Digitisation and referencing of materials
Each marketing item was photographed, labelled with a unique barcode and integrated into our digital platform for complete traceability.
3. Implementation of the pilot platform
The marketing team was trained in using our online interface, enabling them to view stock, schedule deliveries and track services in real time.
4. Full-scale test at the London trade show
The first trade show served as a test, with delivery carried out within deadlines (72h before the event) and collection performed within authorised time slots.
5. Process optimisation following feedback
Following the successful test, we refined the ordering and delivery processes for upcoming trade shows, taking into account the specificities of each event.
6. Progressive rollout across all trade shows
The company now plans to progressively centralise all its stock with YouStock, with continuous updating of the inventory on the platform.
Enjoy the same experience as our customers 💙
After the problems we experienced, being able to trust a service provider changes everything. Since working with YouStock, we no longer have the stress we used to have before each trade show.
Speak with one of our experts to discover how YouStock can transform the management of your promotional materials and help you gain peace of mind for your events.
Discover Our Other Professional Case Studies
FAQ – Logistics & Storage For Marketing Materials
What types of marketing materials can YouStock store?
YouStock can store all your promotional materials: personalised merchandise, roll-ups, kakemonos, display stands, POS, product samples, exhibition equipment, event signage, retractable banners, advertising totems and bulky promotional items.
Our warehouses are suited to fragile items (screens, promotional tablets) as well as bulky items (inflatable structures, advertising arches). We offer different types of storage according to the nature of your items: rack storage, flat storage, in wooden crates or in protective covers.
Do you respect the specific constraints of professional trade shows?
Absolutely! We master perfectly the logistics constraints of trade shows:
- Fast deliveries
- Strict time slots
- Compulsory collection within 48h after the event
- Specific labelling with event name + date
- Packaging and barcodes to facilitate returns
Our team coordinates directly with event organisers and scrupulously respects the regulations of each trade show.
How do you manage activity peaks linked to marketing campaigns?
Our storage capacity is entirely flexible. We adapt to volume variations according to:
- Your marketing campaign calendars
- Intensive trade show periods
- Product launches requiring buffer stock
- Seasonal promotional operations
You only pay for the space actually used, with the possibility of increasing or reducing your volumes at any time.
Do you offer real-time inventory of my marketing materials?
Yes! Each item is photographed, labelled with a unique QR code and integrated into your digital inventory accessible 24/7. You can:
- View your stock by category (merchandise, POS, roll-ups…)
- Check the status and location of each item
- Track incoming and outgoing movements
- Schedule your deliveries directly online
- Generate customised stock reports
To which geographical areas do you deliver for events?
We deliver throughout metropolitan France, including:
- All major Parisian trade shows (Porte de Versailles, Paris Nord Villepinte, etc.)
- Regional conference centres (Lyon, Marseille, Nice, Bordeaux, Lille…)
- Corporate events at your premises
- Field operations (shopping centres, universities…)
We also offer express deliveries for emergencies or last-minute requests.
How does the initial collection of my dispersed marketing materials work?
We organise the recovery of your items wherever they are located:
- Pre-audit: identification of stock with your different service providers
- Collection planning: arranging appointments with each site
- Secure recovery: transport suited to the nature of the items
- Quality control: verification of condition on receipt
- Digital integration: complete referencing in your inventory
This centralisation enables you to finally have an overall view of your marketing assets.
Do you manage returns of items after events?
Absolutely! We take care of:
- Collection on site after your events
- Return and reintegration into your stock
- Cleaning and refurbishment if necessary
- Automatic updating of your inventory
- Flagging of damaged or missing items
This complete management spares you the chore of post-event repatriation.
How does invoicing work for marketing activity with variable volumes?
Our pricing model is perfectly suited to marketing activities:
- Invoicing per m³ actually occupied: you only pay for what you store
- No minimum volume: ideal for starting or testing
- Degressive rates according to volumes stored
- Service invoicing per transaction: deliveries, special handling
- Flexible contracts: possibility of adjusting according to your campaigns
A personalised quote is drawn up according to your anticipated volumes and your activity frequency.
Can you manage several brands or entities within my group?
Absolutely! Our platform can manage:
- Multi-entity: separate stock for each brand or division
- Personalised access rights: each team only sees its items
- Separate invoicing: breakdown of costs by profit centre
- Dedicated inventories: distinct management of each brand’s assets
- Consolidated reporting: overall view for management whilst retaining detail by entity