How L'Oréal Reduced Its Logistics Costs by £26,000 by Centralising Its Stock
In an industry where logistics must be as flexible as it is efficient, L’Oréal required a tailored solution. With fluctuating volumes, ambitious marketing launches, and specific storage needs, they found in YouStock a partner capable of simplifying and optimising their logistics management.
🔎 Industry sector:
Cosmetic
👤 Company size:
Over 94 000 employees
📍 Location of the need:
Paris
Why Did L'Oréal Choose YouStock?
Multi-site stock to centralise or internationalise
High-intensity periods linked to marketing campaigns
Display furniture or sensitive equipment requiring protection
Crucial logistical responsiveness on tight deadlines
Savings of £26,000 Achieved with YouStock
Before YouStock:
📦 volume billed: 3002 ft³ + 1904 ft² stored separately
💶 annual logistics cost: £39,850
Today:
📦 final volume: 7,769 ft³ stored and centralised
💶 annual logistics cost: £13,510
A Beauty Giant Facing Complex Logistical Challenges
This international company is renowned for its innovation and global reach. However, behind the success of its marketing campaigns and events was chaotic logistics management: equipment scattered across various locations, lack of traceability, and time-consuming management.
The condition of items was not always noted, and elements were not systematically assigned to a group. The result: disorganised and inefficient management.
L’Oréal needed a partner capable of centralising and optimising its logistics with tailored solutions.
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What Were L'Oréal's Challenges?
Managing fluctuating volumes
Responding to variable storage needs related to event and marketing campaigns, with precise storage of event furniture, signage, and branding elements requiring careful handling.
Ensuring rapid logistics flows
Meeting tight deadlines (48-72 hours, or less) to transport equipment between different sites, event locations, and logistics partners.
Guaranteeing the protection of furniture
Handling and storing items such as display furniture and signage with care to maintain their condition.
Simplify coordination
Quickly adapt to fluctuations in storage volumes to accommodate the changes tied to marketing and event-related activities.
Improve traceability
Offer a digital solution that allows real-time tracking of stock movements, planning of deliveries, and ensuring the traceability of equipment.
Do You Have the Same Needs?
Discuss them with one of our logistics experts in the cosmetics sector.
How YouStock Addressed These Challenges
1. Needs Analysis
We started with an in-depth study of the brand’s logistics needs. This analysis identified fluctuating volumes, complex logistics flows, and specific constraints to design a tailored solution adapted to their activities.
2. Item Digitisation
Each piece of equipment was carefully photographed and digitised with a unique barcode. This process ensured complete traceability, making stock management easier and allowing for quick and precise consultation of available items.
3. Collection and Packaging
Our teams took charge of collecting the equipment directly from the brand’s various sites. Each item was carefully packaged using appropriate protections to preserve its condition, even during frequent moves.
4. Centralised and Simplified Management
Once the items were collected and digitised, we set up our digital platform. This intuitive tool enabled the brand to manage their stock in real-time, plan deliveries, and simplify interactions between marketing and logistics teams.
5. Optimisation of Logistics Flows
To meet time and budget constraints, we implemented quick deliveries (48-72 hours or express within 4 hours) and consolidated transport routes to reduce costs. This ensured smooth and reliable logistics.
6. Assembly and Installation
Finally, the equipment was delivered and installed directly at event locations or offices, following the plans provided by the brand. This step allowed for quick and efficient setup, guaranteeing a flawless presentation.
Enjoy the same experience as our customers 💙
By entrusting the management of our stock to YouStock, we were able to centralise everything in a single space, eliminating unnecessary costs. This allowed us to optimise our logistics, save time, and most importantly, make concrete savings.
Book an appointment with one of our cosmetics sector experts for a personalised study of your flows and equipment.
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FAQ – Logistics & Storage for the Cosmetics Industry
What types of materials or products can YouStock store for a cosmetics company?
YouStock can store all types of professional furniture, POS (Point of Sale) displays, merchandising items, and presentation equipment, as well as certain non-sensitive consumables.
We offer solutions tailored to fragile, bulky, or high-value items.
Our team has created closed storage boxes that are 100% secure, to which you will have access at any time to retrieve the items you need. Our solutions adapt easily to your requirements, thanks to the expertise of our technicians responsible for storage. We provide packaging and handle the organisation to optimise the space occupied. This method allows us to offer competitive pricing.
Our storage centres are located on the outskirts to reduce rent costs, and we offer a comprehensive storage service, including transport and delivery when you need your equipment. Thanks to these arrangements, you benefit from savings of up to 40% on storing your equipment in professional storage.
Do you offer centralised storage solutions for multiple brands or departments?
Yes, our warehouses allow for the centralisation of equipment across several brands, entities, or teams, while maintaining individual traceability per unit. This provides you with an optimised logistics management system, regardless of the complexity of your organisation.
Do you operate nationwide or only in London?
Yes, we operate across the whole of the UK.
Whether your needs are in London, Birmingham, Surrey, Bristol, or other major cities, our national logistics network allows us to support you efficiently.
Managing several sites or brands? Our experts design tailored solutions adapted to your geographical and organisational requirements.
How does the collection or delivery of materials/stocks work?
Everything is managed via our online interface. You can:
Visualise your photo inventory
Select the items to collect or deliver
Plan deliveries
Track the service in real-time
Are your warehouses secure?
Yes, all our warehouses are under 24/7 video surveillance with secure access control and rigorous management by our trained staff.
Your equipment is protected, packaged, identified, and stored in dedicated areas, free from humidity, dust, and temperature variations.
We ensure stable storage conditions, perfectly suited to the requirements of the cosmetics industry.
Can I have a dedicated point of contact?
At YouStock, an account manager will follow your project from start to finish. They are your point of contact for any questions, logistical adjustments, or specific needs related to your business.
What is the cost of your professional storage services?
Our pricing is customised based on:
The volume stored
The frequency of logistics rotations
The level of service required (packaging, assembly, express delivery, etc.)
Feel free to schedule an appointment with one of our experts to better estimate your needs and receive a detailed quote.
Can I test your services with a pilot before rolling them out more widely?
Of course! We can start with a one-time project or a specific geographic area. This allows you to evaluate the suitability of our solution before scaling it nationally or across multiple regions.