How L’Oréal reduced its logistics costs by €26,330 by centralizing its inventory
In a sector where logistics must be as flexible as it is efficient, L’Oréal needed a tailor-made solution. With fluctuating volumes, ambitious marketing launches, and specific storage needs, it found in YouStock a partner capable of simplifying and optimizing its logistics management.
🔎 Sector of activity:
Cosmetic
👤 Company size:
+94,000 employees
📍 Location of the need:
Île-de-France
Cosmetics industry player: why use YouStock?
Multi-site stock to be internationalized or consolidated
High intensity periods related to marketing campaigns
Display furniture or sensitive equipment to be protected
Crucial logistical responsiveness over short deadlines
Savings of €26,330 thanks to YouStock
Before YouStock
📦 Billed volume: 85 m³ + 177 m² stored separately
💶 Annual logistics cost: €39,850
Nowadays :
📦 Final volume: 220 m³ stored and centralized
💶 Annual logistics cost: €13,510
Beauty giant faces complex logistical challenges
This international company shines through its innovation and global reach. But behind the success of its marketing campaigns and events lay chaotic logistics management: equipment scattered across different locations, lack of traceability, time-consuming management…
The condition of the items was not always recorded, and the elements were not systematically assigned to a group. Result: disorganised and inefficient management.
L’Oréal therefore needed a partner capable of centralising and optimising its logistics with tailor-made solutions.
Make an appointment with one of our cosmetics experts for a personalized study of your flows and equipment.
What were the challenges facing the L'Oréal group?
Managing fluctuating volumes
Meeting variable storage needs linked to event and marketing campaigns, with precise storage of event furniture, signage and branding elements requiring careful handling.
Ensure the speed of logistics flows
Meeting short deadlines (48–72 hours, or even less) to transport equipment between different sites, event venues and logistics partners.
Ensure the protection of furniture
Carefully handle and protect stored items, often fragile or aesthetically sensitive such as steles, podiums or visuals, to avoid any damage.
Simplify coordination
Adapt quickly to variations in storage volumes to support fluctuations linked to event and marketing activities.
Improve traceability
Offer a digital solution enabling real-time tracking of stock movements, scheduling of deliveries and ensuring equipment traceability.
Do you have the same needs?
Discuss it with one of our logistics experts in the cosmetics sector.
A 6-step process to meet their needs
1. Needs analysis
We started with an in-depth study of the brand’s logistical needs. This analysis made it possible to identify the fluctuating volumes, the complex logistical flows and the specific constraints in order to design a tailor-made solution adapted to their activities.
2. Scanning of articles
Each piece of equipment was carefully photographed and scanned with a unique barcode. This process ensured complete traceability, facilitating inventory management and allowing for quick and accurate consultation of available items.
3. Collection and packaging
Our teams handled the collection of equipment directly from the brand’s various locations. Each item was carefully packaged using appropriate protective materials to preserve its condition, even during frequent travel.
4. Centralized and simplified control
Once the items were collected and digitized, we set up our digital platform. This intuitive tool allowed the brand to manage its inventory in real time, plan deliveries, and streamline interactions between its marketing and logistics teams.
5. Optimization of logistics flows
To meet the time and budget constraints, we set up fast deliveries (48–72 hours or express in 4 hours) and pooled journeys to reduce costs. This ensured smooth and reliable logistics.
6. Montage et installation
Finally, the equipment was delivered and installed directly at the event venues or in the offices, in accordance with the plans provided by the brand. This step allowed for a fast and efficient set-up, ensuring a flawless presentation.
Enjoy the same experience as our clients 💙
By entrusting the management of our stock to YouStock, we were able to centralise everything in a single space, eliminating unnecessary costs. This allowed us to optimise our logistics, save time and, above all, achieve real savings.
Discover how we can optimise your supply chain! Fill in the form so that one of our logistics experts for cosmetics brands can support you and propose a solution perfectly suited to your needs.
Discover our other professional case studies
FAQ – Logistics & Storage for the Cosmetics Industry
What types of materials or products can YouStock stock for a cosmetics company?
YouStock can store all types of professional furniture, POS materials, merchandising elements, stand equipment, presentation material, as well as certain non-sensitive consumables. We offer solutions adapted to fragile, bulky or high-value items.
Our team has created closed, 100% secure storage units that you can access at any time to retrieve the items you need. Our solutions easily adapt to your needs, thanks to the expertise of our technicians in charge of organising storage. We provide the packaging and take care of arranging your items to reduce the space they occupy. This method allows us to offer competitive rates.
Our storage centres are located on the outskirts to reduce rental costs, and we offer an all-in-one business storage service, including transport and delivery whenever you need your equipment. Thanks to all these measures, you benefit from rates up to 40% cheaper for storing your equipment in a professional storage unit.
Do you offer centralized storage solutions for multiple brands or departments?
Yes, our warehouses make it possible to centralise equipment spread across several brands, entities or teams, while maintaining individual traceability by unit. This allows for optimised logistics management, even in cases of organisational complexity.
Do you operate nationally or only in Île-de-France?
Yes, we operate throughout France.
Whether your needs are in Paris, Lyon, Marseille, Nice, Bordeaux or other major cities, our national logistics network allows us to support you efficiently.
Do you manage several sites or brands? Our experts design customised solutions adapted to your geographical and organisational constraints.
How does the collection or delivery of equipment/stock work?
Everything is managed through our online interface. You can:
- view your photo inventory,
- select the items to collect or deliver,
- schedule deliveries,
- track the service in real time.
Are your warehouses secure?
Yes, all our warehouses are under 24/7 video surveillance, with secure access control and strict management by our authorised staff.
Your equipment is protected, packed, identified and stored in dedicated areas, safe from humidity, dust and temperature variations.
We guarantee stable storage conditions, perfectly suited to the requirements of the cosmetics sector.
Can we have a dedicated contact person?
At YouStock, a dedicated account manager follows your project from start to finish. They are your point of contact for any question, logistical adjustment or specific need related to your activity.
How much do your professional storage services cost?
Our rates are tailor-made, based on:
- the volume stored,
- the frequency of logistical rotations,
- the level of service required (packing, assembly, express delivery, etc.).
Do not hesitate to schedule a meeting with one of our experts to best assess your needs and obtain a detailed quote.
Can we test your services with a pilot before rolling out more widely?
Of course! We can start with a one-off project or a limited geographical area. This allows you to assess the relevance of our solution before a national or multi-department rollout.