How this company's marketing department optimized its trade show logistics with YouTube
YouStock enabled this company specialised in medical technologies to centralise and optimise the management of its goodies, displays and promotional materials, while respecting the strict delivery constraints of the trade fairs where it is present.
🔎 Sector of activity:
Medical technology
👤 Company size:
+400 employees
📍 Location of the need:
Nice
Why choose YouStock for storing your marketing materials?
Centralized and traceable management
We centralise all your goodies, displays and promotional materials in a single space, with a photographed inventory and real-time tracking via our digital platform.
Deliveries respecting trade fair constraints
We have a perfect command of the tight deadlines of trade shows: deliveries within the imposed time slots (10 a.m.-12 p.m. or 3 p.m.-7 p.m.) and collections within 48 hours maximum after the event.
Storage adapted to professional objects
Our secure warehouses protect your fragile or valuable marketing items: roll-ups, kakemonos, displays, samples and personalised goodies.
A scalable solution according to your campaigns
Our storage capacity adapts to your peak activity linked to marketing campaigns and trade fair periods, with flexible volumes according to your needs.
When 4 failed trade shows require a change in logistics strategy
For years, our client had been managing inventory dispersed across different service providers, creating complex and costly logistics. With four trade shows disrupted in early 2025 by incomplete or missing deliveries, the company urgently needed to improve the reliability of its supply chain.
Faced with these recurring disruptions, the decision was made to test YouStock at a first trade show in Nice, with the aim of gradually centralizing all inventory if the results were conclusive.
Make an appointment with one of our advisors specializing in marketing material storage for a personalized study of your needs.
The 4 major obstacles in managing these promotional elements
Manage scattered and poorly referenced stocks
The company stored its marketing items with several providers, without overall visibility of its stocks. This dispersion made campaign planning difficult and generated high logistical costs.
Respect the strict constraints of the trade fairs
Trade fairs impose very precise delivery slots (maximum 72h before the event, between 10am-12pm or 3pm-7pm) and short collection deadlines (maximum 48h after the event).
Ensure the traceability of marketing elements
Without a reliable tracking system, the company regularly lost track of certain promotional items, directly impacting the quality of its trade fair services.
Optimize storage costs
The proliferation of service providers and poor optimization of stored volumes generated significant additional logistics costs, particularly for urgent deliveries.
Do you have similar constraints?
Our specialist advisors will help you build a tailor-made transfer plan.
From collection to delivery: the process that changed everything
1. Audit and recovery of existing stocks
We carried out a complete audit of the stocks dispersed among the different providers, then organised their collection and centralisation in our Paris warehouses.
2. Digitization and referencing of elements
Each marketing element was photographed, labeled with a unique barcode and integrated into our digital platform for complete traceability.
3. Implementation of the steering platform
The marketing team was trained in the use of our online interface, allowing them to view stocks, schedule deliveries and track services in real time.
4. Full-scale test at the Nice show
The first trade fair served as a test, with a delivery carried out within the deadlines (72h before the event) and a collection made within the authorised slots.
5. Optimization of processes following feedback
Following the success of the test, we refined the ordering and delivery processes for the upcoming trade fairs, taking into account the specificities of each event.
6. Gradual deployment across all trade fairs
The company now plans to progressively centralise all its stocks with YouStock, with continuous inventory updates on the platform.
Enjoy the same experience as our clients 💙
After the struggles we had, being able to trust a provider changes everything. Since we started working with YouStock, we no longer have the stress we used to feel before each trade fair.
Make an appointment with one of our advisors specializing in marketing material storage for a personalized study of your needs.
Discover our other professional case studies
FAQ – Logistics & Storage for Marketing Elements
What types of marketing materials can YouStock store?
YouStock can store all your promotional items: personalised goodies, roll-ups, kakemonos, displays, POS materials, product samples, stand equipment, event signage, retractable kakemonos, advertising totems and bulky promotional objects.
Our warehouses are suitable for fragile items (screens, promotional tablets) as well as bulky elements (inflatable structures, advertising arches). We offer different types of storage depending on the nature of your items: rack storage, flat storage, wooden crates or protective covers.
Do you respect the specific constraints of trade shows?
Absolutely! We have full command of the logistical constraints of trade fairs:
- Fast deliveries
Strict time slots - Mandatory collection within 48h after the event
- Specific labelling with event name + date
Packaging and barcodes to facilitate withdrawals
Our team coordinates directly with event organisers and strictly complies with the regulations of each trade fair.
How do you manage peaks in activity related to marketing campaigns?
Our storage capacity is completely flexible. We adapt to volume fluctuations according to:
- Your marketing campaign schedules
- Intensive trade show periods
- Product launches requiring buffer stock
- Seasonal promotional campaigns
You only pay for the space actually used, with the flexibility to increase or decrease your volumes at any time.
Do you offer a real-time inventory of my marketing assets?
Yes! Each item is photographed, labelled with a unique QR code and integrated into your digital inventory accessible 24/7. You can:
- View your stocks by category (goodies, POS materials, roll-ups…)
- Check the condition and location of each item
- Track incoming and outgoing movements
- Schedule your deliveries directly online
- Generate customised stock reports
Which geographical areas do you deliver to for events?
We deliver throughout mainland France, including:
- All major Paris trade fairs (Porte de Versailles, Paris Nord Villepinte, etc.)
- Regional convention centres (Lyon, Marseille, Nice, Bordeaux, Lille…)
- Corporate events in your premises
- Field operations (shopping centres, universities…)
We also offer express deliveries for emergencies or last-minute requests.
How does the initial collection of my scattered marketing materials work?
We organise the retrieval of your items wherever they are located:
- Preliminary audit: identification of stocks with your different providers
- Collection planning: scheduling appointments with each site
- Secure retrieval: transport adapted to the nature of the items
- Quality control: condition check upon receipt
- Digital integration: full referencing in your inventory
This centralisation finally gives you a global view of your marketing assets.
Do you manage returns of items after events?
Absolutely! We take care of:
- On-site collection after your events
- Return and reintegration into your stocks
- Cleaning and refurbishment if necessary
- Automatic update of your inventory
- Reporting of damaged or missing items
This complete management saves you the hassle of post-event repatriation.
How is billing handled for marketing activity with variable volumes?
Our pricing model is perfectly suited to marketing activities:
- Billing per sqft actually occupied: you only pay for what you store
- No minimum volume: ideal for starting out or testing
- Decreasing rates according to stored volumes
- Billing per service: deliveries, special handling
- Flexible contracts: possibility to adjust according to your campaigns
A personalised quote is drawn up based on your forecasted volumes and activity frequency.
Can you manage multiple brands or entities within my group?
Absolutely! Our platform allows you to manage:
- Multi-entities: separate stocks for each brand or division
- Customised access rights: each team only sees its own items
- Separate billing: cost allocation by profit centre
- Dedicated inventories: distinct management of each brand’s assets
- Consolidated reporting: global overview for management while keeping the detail by entity